Logo & Brand Guidlines
Introduction
I was approached by Psychologist Elyssa Cacali, Psy.D. to design and develop the logo and brand guidelines for her new private practice. This was a challenging but exciting project where I created the standards and design rules for the company to maintain brand consistency throughout.
Develop
Recognize
Transform
Logo Design
The logo is the face of any brand, the very first impression, so its design is extremely important. So there must be balance with colour, type and shape.
Brand Guidelines
A challenging but exciting project where I created the standards and design rules for the company to maintain brand consistency throughout.
